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The Challenge

Process

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Get in Touch

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this principle matters.